Cases

  • The Style Game

    Press & Influencer activation

    The Style Game is an innovative way to show the new fashion collection of & Other Stories to the Belgian press and influencers. This low-key and small scale event was held in our showroom as an after work get together. Aside from discovering the collections we also invited our guests to play The Style Game. A board game developed by & Other Stories to create togetherness in post Covid 19 times. We made sure there was a homely atmosphere in our showroom through the use of coloful flowers, simple yet tastefull food and drinks and a 'no agenda' approach to the event.

    SERVICES PROVIDED:
    - BRAND ACTIVATION & EVENTS
    - PRESS & INFLUENCER RELATIONS
    - EVENT CONCEPT

  • Luca Sea Monster Bar

    360° activation

    To bring visibility to Pixar's newest movie Luca, Pure conceptualized an idea which not only touched influencers and press but also a broad audience. Herefore we looked into the main visual elements of the movie: a seaside setting with an Italian flair. This translated into a Sea Monster Bar, an ice-cream topping bar in collaboration with the iconic ice-cream bar Glacier De La Poste in the Belgian seaside resort of Knokke. Open to all, the press communicated about this free family activity, while we also invited mommy influencers to stay the night at the Belgian coast to discover both the movie in their hotel room and the topping bar during their coastal walk. We spread the activity over two day so the passers-by could also enjoy this treat while reveiving more information about the movie and Disney Plus.

    SERVICES PROVIDED:
    - BRAND ACTIVATION & EVENTS
    - PRESS & INFLUENCER RELATIONS

  • Delhaize Super Plus

    Influencer activation

    For the launch of the new Super Plus loyalty card of Delhaize, Pure conceptualized and realised a send out for Belgian influencers. To highlight the new elements of the loyality card – which favors and rewards a healthy eating lifestyle - we created a super sized cardbox watermelon. Each part of the watermelon communicated one of these messages while also containing a brand-own product with nutri-score A or B. A true discovery for the influencer, not only visually but also content-wise. The send out resulted in an amazing return of Instagram stories for a product – loyalty card – that could be seen as a difficult to place through PR in the Belgian influencer realm.

    SERVICES PROVIDED:
    - SEND OUT CONCEPT
    - INFLUENCER MARKETING

  • Captain Marvel Shoot

    Content creation

    For the launch of the new Marvel movie: Captain Marvel, Pure organised an extra-ordinary photo shoot with Belgian celebrity and social-media profiles. Why extra-ordinary? We were lucky to shoot the content on the military airfield of Kleine Brogel surrounded by F16 airplanes. Creating fighter pilots – such like Captain Marvel herself – from our influencers. We styled them to reflect the futuristic pilot look from the movie. All of this translated in high-fashion editorial content that was spread by the influencers on their Instagram account to promote the movie. Through thos unique content their engagement rate on these posts went through the roof creating great visibility for Captain Marvel

    SERVICES PROVIDED:
    - CONTENT CREATION
    - INFLUENCER MARKETING

  • Nivea Cellular Filler Launch

    Press lunch

    How do you launch a beauty range for an older skin type in the written press? Pure went for a genuine approuch through age-relevant ambassadors who revealed their beauty secrets during a lunch. We went for French-Belgian singer Victor Lazlo (58) and Flemish actresses Gilda De Bal (68) and Leah Thys (73). The welcomed the invited press like old friends into a homely setting where they shared what beauty is to them over an intimate lunch. A lunch prepared by Icelandic-Belgian celebrity chef Dagny Ros Asmundsdottir (48) who also shared how food influences skin and skincare.

    The goal of the event was not to promote the product as is but to share how real women feel and talk about skincare at a certain age. Therefore linking the relevant products with the insights learned from the ambassadors.

    SERVICES PROVIDED:
    - BRAND ACTIVATION & EVENTS
    - PRESS & INFLUENCER RELATIONS
    - EVENT CONCEPT

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